BRAND SCULPTING CORPORATE IDENTITY

Branding for a Competitive Marketplace, Brand Building: Need, Importance, Strategy & Affect, Building Leadership Brand in the Competitive Market, Brand Building – A Few Dimensions, Emerging Trends in Service Apartment Industry
– Chennai Scenario, Brand Concern of Business Schools, Brand and Branding, A Study on Celebrity Brand Endorsements On Indian Television, Retailing of Luxury Brand in India - The Way Forward, Building Brands for Handloom Products in
Tribal Clusters: The Road Ahead, Branding of Hotel – A Mode to Achieve
Competitive Advantage, Role of Viral Marketing in the Success of Brand
Building, Branding: Manufacturer’s Perspective, Loyalty Programs in Retail in India : More Hype, Less Loyalty,