EXPERIENTIAL MARKETING & Experiential Value Effectiveness On Customer Satisfactirds Omni Channel Usage In Stores

Introduction, Retailing Sectors in India, Omni Channel Evolution in Indian Retail Context, Retailing Theories
Proposed Model of the Study, Omni Channel Usage, Shopping Value and Integration Quality , Experiential Marketing Value
Customer Satisfaction, Statement of Problem, Need for the Study Stastical Anlaysis of Data, Retail Sector Evolution,