Marketing

CONTENTS:

INTRODUCTION, 

EVOLUTION OF MARKETING CONCEPT, 

MODERN MARKETING CONCEPT, 

MARKETING FUNCTIONS, 

MARKETING MIX, 

MARKETING ENVIRONMENT, 

MARKETING RESEARCH, 

CONSUMER BEHAVIOUR, 

MARKET SEGMENTATION, 

PRODUCT, 

PRICING, 

CHANNELS OF DISTRIBUTION, 

PROMOTION, 

MARKETING OF CONSUMER GOODS, 

MARKETING OF INDUSTRIAL GOODS, 

MARKETING OF AGRICULTURAL GOODS, 

MARKETING OF SERVICES, 

RURAL MARKETING, 

RETAILING, 

E-MARKETING, 

MARKETING INFORMATION SYSTEM, 

CUSTOMER RELATIONSHIP MANAGEMENT.